Fulfillment services will be closed November 23rd and 24th. Shipping will resume on November 27th.
Privacy Policy

COLLECTION, USE, STORAGE OF PERSONAL INFORMATION AT OUR SITE
As part of our customer registration and ordering process, Sunrise Identity collects the following information:

•Name, e-mail address, billing address, shipping address, phone number, credit card information (where applicable).
SUNRISE IDENTITY PROTECTS ACCOUNT INFORMATION AGAINST UNAUTHORIZED ACCESS OR RELEASE. SUNRISE IDENTITY WILL NOT GIVE, SELL RENT OR LOAN ANY IDENTIFIABLE PERSONAL INFORMATION TO ANY THIRD PARTY EXCEPT Trident Seafoods, UNLESS LEGALLY REQUIRED TO DO SO. WE WILL PROVIDE IDENTIFIABLE PERSONAL INFORMATION TO Trident Seafoods, WHICH INFORMATION WILL BE USED ONLY IN ACCORDANCE WITH Trident Seafoods PRIVACY POLICY AT 
https://www.tridentseafoodsgear.com/t-privacy.aspx

Data is collected and maintained on servers located in the United States.

SUNRISE IDENTITY USES COLLECTED INFORMATION:
•To improve the overall experience on our site.
•To create a convenient and easy-to-use shopping process that includes an online "shopping cart" that allows guests to track selected products and proceed through purchase.
•To e-mail registered guests and customers about new products, services and events, where you have agreed on the site.
•To estimate our audience size; measure aggregate customer traffic patterns.
•To authorize payment, whether through credit card processing gateways or through other payment methods.

USE OF COOKIES
Cookies are only used to remember web session state, or user preferences, such as user preference for currency of US dollars or Pounds. Personal information is not stored in cookies and cookie data is not shared with any other company except insofar as necessary for the technical operations of the Trident Seafoods store site.

CREDIT CARD SAFETY
If any unauthorized use of your credit card occurs from a Sunrise Identity purchase, notify your credit card company in accordance with its reporting rules and procedures. If your credit card company finds credit card fraud, but does not waive your entire liability for unauthorized charges, Sunrise Identity will reimburse you for the remaining liability, up to a maximum of fifty U.S. dollars ($50.00). This guarantee only applies to credit card purchases made using Sunrise Identity's online ordering process.

STEPS SUNRISE IDENTITY TAKES TO ENSURE THE PRIVACY OF OUR CUSTOMERS
•We do not share (other than with Trident Seafoods) or sell information that identifies our guests personally or makes it possible for other parties to contact them directly. However we may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) comply with the law or comply with legal process served on Trident Seafoods or the site; (b) protect and defend our rights or property, the site, guests or the public.

•Sunrise Identity backs every credit card purchase by secure service software, which encrypts information using SSL technology, ensuring that Internet transactions stay private and protected.
 
•Sunrise Identity protects your account information through the use of a password. To protect the confidentiality of your information (such as your credit card number) you MUST keep your password confidential and not disclose it to any other person. HOW TO CHANGE YOUR INFORMATION OR OPT-OUT
 
•Change or delete your Sunrise Identity Account: Contact Sunrise Identity via our CONTACT US page to delete your account.

•Unsubscribe from our email list: We offer all of our e-mail subscribers the option to remove themselves from our e-mail list at any time. If you have completed the registration process, please CONTACT US.
 
•To get more help: You may CONTACT US if you have questions about our privacy policy or our use of your information, or if you need help changing or deleting your Sunrise Identity account.

CONSENT AND CHANGES TO PRIVACY POLICY
By placing an order through this Web site, you consent to collection and use of information by Sunrise Identity and Trident Seafoods. Any policy changes will only affect information collected after the policy change. Information will always be guarded according to the standards in effect at the time the information was collected.

YOUR COMMENTS
Sunrise Identity welcomes our customer's feedback. If there are any questions about privacy policies, please CONTACT US.

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